While it is sad about the road toll lets put some things into perspective...

It equals a decade old toll. I now ask how in 2011 we had a population 4.3 million 10 years later we are now 5 million... and that equals to how many extra vehicles do we have on the road?

Police say their messages are not getting through. Well you dumb twit you have to keep telling every new generation... there is no point just telling me and then wait till I die before you tell the next person...? And as above, more vehicles on the road and yet over all the trend is fewer accidents and deaths on our roads. So per head of population the road toll is getting lower... You can not use last years figure to gauge this years figure by due to the fact that the situation on the roads have changed, you have a new generation driving, a larger population on the roads, and the infrastructure is barely keeping up and in some place it isn't and therefore things have changed so it is pointless comparing it.

No matter how much money you throw at it, how many times people are told,  you will always gets some that simply do not care, and you can not fix that...