Major companies are heading for the exit en masse, with Coca-Cola and McDonald's the latest to cease operations following Russia's invasion of Ukraine.
McDonald's announced on Wednesday it would close its 850 outlets in Russia but would continue paying salaries to its 62,000 employees.
"When McDonald's moved into the Soviet Union, it was part of a message of opening up and building trust and co-operation between Russia and the West. And now those avenues have all been closed off," University of Massachusetts political science assistant professor Paul Musgrave told Newshub.
Global giants like Carlsberg, Ford, Ikea, Nintendo, Starbucks, even Twitter are all also suspending shipments or operations.
"It's not going to be something Russian consumers, or even more importantly, Russian political leaders, are going to quickly forget," Musgrave says.
In fact, it's more about who remains. Yale University has been publishing the names of companies still doing business, like 3M and Nestle.
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Major companies are heading for the exit en masse, with Coca-Cola and McDonald's the latest to cease operations following Russia's invasion of Ukraine.
McDonald's announced on Wednesday it would close its 850 outlets in Russia but would continue paying salaries to its 62,000 employees.
"When McDonald's moved into the Soviet Union, it was part of a message of opening up and building trust and co-operation between Russia and the West. And now those avenues have all been closed off," University of Massachusetts political science assistant professor Paul Musgrave told Newshub.
Global giants like Carlsberg, Ford, Ikea, Nintendo, Starbucks, even Twitter are all also suspending shipments or operations.
"It's not going to be something Russian consumers, or even more importantly, Russian political leaders, are going to quickly forget," Musgrave says.
In fact, it's more about who remains. Yale University has been publishing the names of companies still doing business, like 3M and Nestle.
