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Author: Dan Lake

China Airlines looks set to be rebranded in an effort to distance itself from China - a move that could be highly controversial for the Taiwan-based airline.

After years of debate, Taiwan's parliament approved the rebranding of the airline, including changing its name.

Supporters of the move said Taiwan was missing the opportunity to promote itself internationally, operating flights to 160 destinations worldwide with China's name emblazoned on its aircraft.

"The Ministry of Transportation and Communications shall study and propose a feasible plan for the renaming of China Airlines in phases," the proposal says.

Despite the government's enthusiasm, the airline itself has so far remained quiet.

"Please be advised that China Airlines has no comments on this topic at the moment," a spokesperson told CNN.

The Taiwanese government is the majority shareholder in the airline through its China Aviation Development Foundation.

A petition calling for a name change began earlier this year when cargo flights carrying PPE and medical supplies operated by China Airlines were mistaken by many countries to have originated in mainland China.

A China Airlines Boeing 747 - from Taiwan.

Chen Shui-bian, who served as Taiwan's president during the 2000s, had also pushed for the national airline to change its name.

The link between Taiwan and China isn't just cosmetic. Taiwan's official name is the Republic of China, but the territory has been self-governed since 1949.  

An Air China Boeing 747 - from Beijing.

However, mainland China considers Taiwan to be a province within its republic, despite Taiwan's democratically elected government and its 23 million people not necessarily agreeing.

Under the 1992 Consensus, Taiwan agreed it was a part of China; however a number of prominent politicians and political leaders have become increasingly vocal about Taiwanese independence in recent years.

In 2018, the Chinese government demanded any airline flying into or out of Taiwan update their websites, advertisements and branding to refer to their Taiwanese destinations being in China. 

The Ministry of Transportation and Communications has been advised to come up with a list of alternative names.

Article: https://www.newshub.co.nz/home/travel/2020/07/china-airlines-looks-to-change-name-to-distance-itself-from-china.html
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